Email Marketing Executive

CRM ExecutiveHybrid working (3 days in the office and 2 remote)Circa £27k (potential to go higher dependent on experience)West Yorkshire Forward Role are working with a business specialising in engagement and loyalty products to recruit a CRM Executive.9 in 10 employee’s recommend this business as a great place to work and feel their manager genuinely cares about them.Benefits include:30 days holiday + BH’sOpportunity to accrue 5 added days of annual leaveAllowance towards a new experiences or learning something newPawternity leave to bond with your pet2 weeks work from anywhereVolunteer daysHealthcare benefitsThe role:Working alongside a CRM Manager and Senior CRM Exec, you’ll support with the delivery of customer communications and monitor the engagement, usage and retention rates across numerous brands. Responsibilities:Creation, delivery & performance of email campaignsBriefing, constructing and testing email campaigns that align to the CRM campaign calendarCollaborating with the CRM team to identify and decide the contents of weekly emails and promotionsWorking wider teams to make sure campaigns are on brandAnalyse and report on CRM campaign performance, providing suggestions for improvementWhat you will need:Previous Email Marketing experienceExperience using a CRM Platform or Email Service ProviderExperience writing creative design briefsCustomer data segmentationGood analytical skills and experience using analytics tools