Senior Sales Director

Job Title: Senior Sales Director, UK Location: London, UK Salary: £120k - £130k + 100% commission Company Overview: A leading data activation and management platform specialising in audience, inventory, and data solutions for the advertising industry. This company empowers brands, agencies, and publishers with tools to maximise data-driven advertising strategies. With cutting-edge technology and a focus on privacy-compliant solutions, they help clients optimise targeting, increase ROI, and scale digital campaigns. Position Overview: As the Senior Sales Director for the UK, you will be responsible for driving the growth and expansion of the company’s presence in the region. This is a pivotal role where you will lead the sales strategy and cultivate relationships with key clients and partners across agencies and brands. The ideal candidate will possess a deep understanding of the AdTech landscape, with a strong emphasis on data, programmatic advertising, and audience management solutions. Key Responsibilities: Sales Strategy & Business Development: Develop and execute a comprehensive sales strategy to drive revenue growth and expand market share in the UK. Identify, prospect, and secure new business opportunities with brands and agencies. Drive strategic partnerships with major industry partners to expand the company’s market footprint. Lead high-level negotiations with clients and partners, structuring deals that align with both client goals and company objectives. Client Relationship Management: Build and maintain strong relationships with key stakeholders at agencies and brands. Work closely with clients to understand their data, audience, and inventory needs, providing tailored solutions through the company’s platform. Ensure a high level of client satisfaction through proactive account management and regular engagement. Market & Product Expertise: Maintain a deep understanding of the company’s product offerings, staying ahead of industry trends and market demands. Collaborate with the product team to communicate market feedback, influencing the development of new features and offerings. Stay informed of changes in the AdTech ecosystem, especially in relation to privacy regulations and data-driven advertising solutions. Collaboration & Reporting: Work closely with cross-functional teams including Marketing, Product, and Operations to ensure smooth execution of sales initiatives. Provide regular reporting and insights to senior leadership on sales performance, market conditions, and competitive activity. Requirements: 8+ years of experience in sales roles, with a strong background in AdTech, digital media, or data-driven advertising. Proven track record of building and scaling sales teams and achieving revenue targets in a competitive market. Strong network within the UK’s advertising and media industry, with established relationships across brands and agencies. Deep understanding of programmatic advertising, audience segmentation, data and inventory management. Exceptional negotiation, presentation, and communication skills. Ability to think strategically while being hands-on with day-to-day operations. Strong business acumen, with an ability to adapt in a fast-paced, evolving industry. Experience working in a startup or high-growth environment is a plus.