Category Marketing Director

The Category Lead role is to drive global strategic marketing activities - this includes shaping Category strategies, brand Equity, global product innovation and marketing programs, together with country leaders and/or functional partners.

Key influencing and decision-making role with markets, partnering on marketing strategies, priorities and investments – in order to enable them to deliver on key marketing plans, innovation and sales targets.

She/He will also be responsible for pipeline (ideation/qualification) and lead the decision-making process to get company support.

Key Responsibilities-

• Develop global strategic roadmap, annual brand plans and engage to get commitment from the markets
• Generate & deliver a strong global product innovation pipeline in collaboration with Functional partners
• Develop with/for markets innovative marketing programs and execution assets Collaborate with top priority markets to define annual marketing plans.
• Manage Brand Equity communication, work with Digital leader & agencies to develop communication models
• Qualify consumer marketing plan for new product launches, new acquisitions and licenses.
• Manage Direct-to-Consumer and Digital activities
• Run global Marketing Research programs to (1) gather Consumer insights and qualify launch programs – related to product initiatives, and (2) understand consumers trends/needs/habits and market dynamics
• Learn the top markets specificities to provide targeted strategic and execution guidance & coaching to local marketing teams
• Leads, influences and approves local marketing strategies, plans and budgets with planned global priorities.
• Operation accountabilities by developing brand strategic plans, closely monitor and deliver on Net Sales & market share trends and optimize marketing budget allocation
• Measure Category KPI's and activate appropriate plans to meet targets
• Responsible for pipeline (ideation/qualification) and lead the decision making process to get company support

Requirements-

• University Degree in Marketing, Marketing focus or equivalent / MBA in Business Administration Preferred
• 15+years of OTC, consumer health, FMCG industry including 10+ years in Consumer Health"/ Solid experience in NRT category Preferred
• Min 5 years as senior leader in International (regional/global) Marketing
• Proven strategic thinking fed by solid creativity – needs to form a vision and strategy for his/her product Category, then define and deliver a precise roadmap of key activities/programs
• Self-starter and self-driven
• Good understanding of Regulatory/Medical aspects of OTC/Med devices in Eur/NoAm/Aus
• High agility level acting with speed - has courage to take appropriate risks.
• Strong creativity – thinks out of the box – creates solutions even if challenging.
• Can easily navigate in ambiguous environment and intensely relies on intuition to drive ideas – can effectively bring strong rational to intuition.
• Externally focused - driven by adding value to consumers and customers.