SEO Specialist

Location: Liverpool Salary: £30k DOE Job Type: Onsite Our client is seeking an SEO Specialist with proven experience and a strong passion for digital marketing to join their team. The ideal candidate will have a successful track record in improving search engine rankings and will be responsible for developing and executing effective SEO strategies. This role requires a combination of technical expertise, analytical skills, and the ability to work collaboratively to enhance the overall online presence. Key Responsibilities: Keyword Research & Strategy: Conduct comprehensive keyword research and analysis to drive content creation and SEO strategy. Content Optimization: Optimize website content, including metadata, URLs, and internal linking, ensuring alignment with SEO best practices. SEO Strategy Implementation: Execute on-page and off-page SEO strategies to enhance website visibility, rankings, and user experience. Cross-Team Collaboration: Work closely with internal teams to ensure SEO principles are embedded across content, development, and marketing activities. SEO Tools Proficiency: Leverage tools such as Google Analytics, Google Tag Manager, SEMrush, and Screaming Frog to monitor and improve performance. Competitor & Market Analysis: Perform competitor analysis and keyword research to discover new opportunities, particularly for the eCommerce sector. Monitoring & Auditing: Regularly audit website elements, including category and product pages, to identify areas for optimization. Data Analysis & Reporting: Utilize Microsoft Office Suite to manipulate data and generate reports that provide actionable insights for SEO improvement. UX/UI Considerations: Apply knowledge of user experience (UX) and user interface (UI) best practices to enhance SEO and website functionality. Social Media Integration: Ensure SEO strategies are effectively integrated with social media efforts to boost overall visibility. Stay Current: Keep up-to-date with the latest SEO trends, algorithm updates, and digital marketing developments to maintain cutting-edge practices. Day-to-Day Tasks: Monitor and audit NHS, CD, LMP, and NSS data. Execute daily SEO tasks such as image optimization, content improvements, and refining website link structures. Develop content templates to guide writers in optimizing their material for SEO. Analyze performance using Smartlook sessions to identify pain points and propose solutions. Review and optimize the performance of category and product pages, with a focus on boosting search rankings and user engagement. Conduct competitor analysis and keyword research to identify new product and content opportunities for the website. Key Requirements: Proven experience in SEO, with a focus on eCommerce. Proficiency in SEO tools such as Google Analytics, Google Tag Manager, SEMrush, Screaming Frog, and familiarity with alternatives like Moz, Ahrefs, and Sitebulb. Strong technical understanding of HTML, CSS, and JavaScript in relation to SEO. Experience with content management systems and SEO techniques. Strong analytical and problem-solving skills with attention to detail. Advanced skills in Microsoft Office Suite for data manipulation and analysis. Knowledge of UX/UI best practices to enhance SEO performance. Understanding of how social media management influences SEO outcomes.If you are a detail-oriented, data-driven individual with a passion for SEO and digital marketing, our client would love to hear from you! In Technology Group Ltd is acting as an Employment Agency in relation to this vacancy