Marketing Manager

Job OverviewOur client is a leader in providing global environmental solutions, and innovative, sustainable and smart management of natural resources. This phenomenal and well-established organisation is looking for a Pardot expert to join the marketing function.The successful automation specialist will lead a team of two executives, coaching and developing their expertise across CRM platform specifically as well as other digital marketing tools, reporting to the Head of Marketing.This key position will be responsible for contributing to and tactical execution of long-term marketing plans, in line with regional sales and retention strategies as well as the company’s medium-term plans and overall business development strategy.There are core objectives in doubling revenue by 2030, by providing marketing for the regional sales and growth plans and ensuring an ROI from all I&C marketing activities. They will be responsible for creating, owning, delivering and measuring marketing success to drive forward sales and customer retention in this key area for the company.What will I be Doing?We are looking to recruit an experience and commercially astute Marketing Manager to join our growing business. In this role you will be responsible for the long term marketing plans in line with regional sales and retention strategies, as well as the company’s medium term plans.You will be expected to directly contribute to achieving the businesses target of increasing customers and revenue by providing marketing for the regional sales and growth plans and ensuring a ROI from all marketing activities.You will be responsible for creating, owning, delivering and measuring marketing success to drive forward sales and customer retention in this key area.This role reports to Head of Marketing and Customer Experience and sits within the Senior Management Team.This is a hybrid role following the probation period, during the 6 months probation period you will be required to be onsite.What are the Requirements?To be successful in this role you need to be a seasoned B2B marketer. You must have a positive mindset with a ‘can do’ attitude and be pragmatic, robust and resilient. The role requires constantly focusing on CRO and the quality of MQLs, and proving such through data.A successful applicant will have experience of:You must be a competent copywriter as you will be responsible for content creation for several audiences and a variety of marketing channels. You will have experience in a marketing role delivering marketing within B2B service sector and be naturally action-orientated and agile with the ability to react quickly to information coming through from the business.You will be commercially aware and able to identify critical business issues and make independent suggestions for improvements, implementing where relevant. You will have a strong understanding of customer insight and able to develop best in class campaigns based on insight and delivered in an integrated way. You will have a solid understanding of key disciplines including sales plans, campaign planning, retention, cross-sell and acquisition.

Due to a high volume of applicants, we are unable to respond to everyone. We will get in touch if you are successful in your application.VMA GROUP is a leading international interim, contract, temporary and permanent recruitment and executive search specialist. We are specifically focused on providing support to the communications, marketing, digital and change communities.Our specialist practice areas cover: communications, corporate communications, internal communications, change communications, PR, media relations, financial communications, CSR, public affairs, investor relations, marketing, brand, digital marketing and agency services.We have a reputation for providing expert consultancy services and advice, supported by in-depth knowledge of the professions we recruit for. Our thought leadership and benchmarking studies have become go-to resources for the communications, marketing, digital and change industries, supporting planning and decision-making for organisations of all shapes and sizes.In the UK, VMA GROUP has offices in London, Bristol and Manchester and in Europe, VMA GROUP has offices in Amsterdam and Brussels, but we work with organisations and individuals on a global basis. VMA GROUP is committed to equal opportunities and is an Inclusive+ Recruiter.