Senior UX Product Designer

As a Senior UX Product Designer, you will be positioned at the intersection of DeFi innovation and B2C UX design, playing a pivotal role in shaping user experiences that redefine how everyday users engage with DeFi and trading. Your focus will be on crafting seamless, intuitive, and engaging user journeys, leveraging your deep understanding of DeFi, trading, and consumer needs to transform complex financial strategies into accessible, game-changing tools. This role offers a unique opportunity to influence the future of DeFi trading through user-centred design while collaborating closely with product managers, developers, and stakeholders. You'll work in a fast-paced, stealth-mode initiative backed by a well-capitalised company, with a strong emphasis on user research and data-driven decisions. Your efforts will ensure product-market fit and contribute to building a scalable, impactful product that challenges the status quo in the crypto and financial trading landscape. If you’re passionate about pioneering the DeFi space, driven by the desire to create standout consumer products, and excited by the challenge of transforming user experiences within fast-evolving markets, this is the role for you. Your First 6 Months: Product Vision: Collaborate closely with the Head of Product to define a UX vision that enhances DeFi and trading product interactions, ensuring the design direction aligns with the broader product strategy. Research-Driven Insights: Lead user research and competitive analysis to deeply understand the behaviours, needs, and pain points of both novice and experienced users in the crypto and trading space. Use these insights to inform design decisions that simplify complex financial tools. Cross-Functional Collaboration: Partner with engineering, product, and marketing teams to create product experiences that delight users while aligning with business goals and market trends. Prototyping & Testing: Develop wireframes, mockups, and prototypes for fast iteration and testing. Continuously refine designs based on user feedback to ensure the product remains accessible and engaging for all user segments. Innovative User Journeys: Redesign core product flows for DeFi trading, focusing on reducing friction, improving ease of use, and enhancing trust in high-stakes financial environments. Design Systems: Implement scalable design systems, ensuring a consistent and polished user experience across mobile and web interfaces, particularly for financial and crypto data visualisation. Key Responsibilities: User Journey Design: Create and optimise user journeys tailored to the DeFi and trading landscape, ensuring users can intuitively navigate complex financial strategies while maintaining engagement. Interaction Design: Focus on micro-interactions that build trust, enhance user satisfaction, and elevate the user experience in high-stakes trading environments. User Research: Lead research initiatives to understand user needs, analysing data and feedback to drive design decisions that enhance product-market fit. Cross-Functional Leadership: Collaborate with product managers, engineers, and stakeholders to ensure the seamless execution of design initiatives and alignment with business objectives. Prototyping & Wireframing: Develop high-fidelity wireframes and prototypes that clearly communicate design ideas and user flows, ensuring efficient feedback loops with users and internal teams. Strategic Design Direction: Contribute to the product’s strategic direction by maintaining a user-centric approach, balancing innovation with business needs. Usability Testing & Iteration: Conduct frequent usability testing, leveraging insights to iterate on designs that improve key metrics like user engagement, conversion, and satisfaction. Metrics-Driven Design: Leverage user data, behavioural analytics, and market research to continuously improve the user experience and ensure the product meets the needs of its DeFi and trading audience. Collaboration: Work effectively with UI designers to enhance design fidelity and improve user experience. Knowledge & Experience: Experience: 8+ years in UX/product design, with significant experience in designing B2C digital products. Prior experience with DeFi, blockchain, or trading platforms is highly desirable. DeFi & Trading Knowledge: A strong understanding of the DeFi ecosystem, including key concepts like smart contracts, tokenomics, DEXs, and yield farming. Experience in simplifying complex financial flows for users in trading environments is a plus. User Journey Mastery: Proven experience in mapping and refining complex user journeys, with a focus on B2C applications in highly technical or financial industries. Interaction Design Expertise: Mastery of both macro and micro-interactions, with a strong focus on creating intuitive, user-centred designs that drive engagement and build trust. Research & Testing: Strong experience in leading user research, synthesising findings, and using data-driven insights to influence design decisions. Collaboration: Ability to lead design discussions and collaborate with cross-functional teams to create best-in-class product experiences. Data-Driven: Skilled in using user data and analytics to inform design decisions, ensuring product enhancements are tied to key business metrics. Agile Environment: Familiarity with Agile and Lean methodologies, working in fast-paced, iterative development cycles. Desirable Skills: Mobile & Web Expertise: Experience designing for both mobile and web applications, with a strong understanding of responsive design and financial data presentation. Systems Thinking: Ability to implement and maintain scalable design systems across complex platforms, ensuring consistency and efficiency. DeFi & Crypto Expertise: Experience designing for dApps, token-based economies, and other DeFi-specific concepts. Future-Focused: Passion for staying ahead of trends in UX design, DeFi, and blockchain technologies, constantly seeking ways to improve user experience.