Paid Social Specialist

Freja is one of the fastest growing food brands in the UK, with multi-channel sales distribution driven by a digital-first strategy and a brand platform that's been designed to scale internationally.It's an exciting time at Freja as we expand into new products, into new sales channels, in new markets, and crucially, start to bring core marketing functions in-house.We're recruiting a Paid Social Specialist to join our small growth team (Head of Growth, Paid Search, Creative Studio) to drive activity across all paid social channels.We're a remote-first business, meaning that we operate primarily remotely, but do require some in-office days for team meetings and workshops (this role would average 2 days per month in the office)ResponsibilitiesThe role takes day-to-day ownership of the Meta Ads account, directly manages our expansion into secondary social platforms (TikTok, Shorts, X), as well as collaborating within the growth team on other performance channels (display, native).Here’s an approximate breakdown of how you’ll spend your time while taking full ownership of your ad spend, revenue and CPA / ROAS targets:• 25% on Analysis – Diving into campaign / ad set / ad / experiment data across various dimensions (geo, placement, etc.) to pinpoint actionable insights to inform strategy• 25% on Strategy – Identifying new opportunities to launch, existing campaigns to scale, trends to capitalise on, new buying/optimisation strategies to test, etc.• 25% on Execution – Hands-on inside the paid social accounts, configuring, managing, monitoring, optimising, and troubleshooting your campaigns / ad sets / ads / experiments• 25% on Creative – Summarising performance data for the Creative Studio to facilitate rapid iterations on new creative tests and building creative briefs on new ideas you want to testRequirementsYou’re not only fantastic at the technical media buying side of paid social, but you also understand the bigger picture of ecommerce DTC customer acquisition. This means you can identify and exploit audience opportunities, by formulating an effective media strategy, directing the creative team on the best hooks, angles, and messaging, and the website team to create the necessary web conversion funnels.We're looking for someone who is:-Analytical with the ability to quickly detect patterns in data-Experienced in the nuances of direct response video ad-Collaborates with creative teams to brief and iterate on video and static ads-Can understand the full funnel with appropriate landing pages to maximise CVR and AOV-Is highly focused on profitable growth and gets a genuine buzz from smashing targetsYou will be:-2+ yrs in DTC Paid Social – managing £100k+ per month hands-on yourself in ad spend primarily on Meta and TikTok… bonus points for Youtube.-Full Funnel Ecom Performance Marketer – exposure to direct response marketing in ecom context spanning strategy, media, creative and conversion-Data Driven – comfortable diving deep into analytics platforms, spreadsheets, etc., to detect patterns on which to capitalise-Biased to action – excited by a high-growth entrepreneurial environment where ambiguity can mean opportunity-High standards – natural end-to-end ownership mentality with a relentless inner drive to excellence that other people find energising, inspiring and motivating-Systems-Oriented – top organisational skills and with a knack for creating order out of chaos with highly organised systems that deliver sustained success-Exceptional Communicator – perceptive listener who quickly synthesise info and can formulate a methodical action plan that can be clearly articulated verbally and in writingWhat's in it for me?-The opportunity to play a key role in a growing challenger brand.-Proper responsibility for a strategically important area.-Competitive salary + company performance bonus.-All employees will have EMI share options, giving them the opportunity to participate in our success-Remote-first role, 1-2 days per month in the office.-Flexible working hours.-25 days holiday plus bank holidays.-The tech you need to get the job done.-Allocated budget and time off for personal and professional training and development.-Plenty of bone broth!