Title: Marketing Specialist
Salary: Up to £60,000 + package
Location: Central London
Sector: B2B SaaS
We are partnered with a global SaaS leader to support a niche market area. This newly created role, reporting into the General Manager, we are looking for an expert hire to help drive lead generation, brand awareness and develop and execute targeted marketing campaigns. You will also manage paid advertising efforts and pass on identified leads to the core sales team.
As an organisation, they have rapidly grown from the HQ in London to now having office locations in the US, Australia, Hong Kong, Dubai and more. They take a customer first approach and are keen to evaluate and evolve their brand recognition and affiliation to grow to the next level, which is where this role comes in.
Key Responsibilities:
- Create marketing materials utilised by sales teams for B2B client pitches such as case studies, blog posts, white papers and any other marketing requirements.
- Develop field marketing campaigns tailored to the B2B and SME audience, roll them out and track/analyse campaign performance metrics to optimize effectiveness.
- Manage paid advertising campaigns across Google Ads and LinkedIn ads and aid in the generation of qualified leads for the sales teams.
- Work cross-functionally and collaboratively with Sales, Product Marketing and Regional teams to align on brand and growth moving forwards.
Key Requirements:
- Proven experience managing paid advertising platforms - Google Ads and LinkedIn Ads.
- Experience working independently and successfully cross-functional to achieve wider business goals with regards to marketing initiatives.
- Experience developing and delivering marketing campaigns for B2B SaaS organisations.
- Experience with marketing automation tools such as SalesForce, LinkedIn, HubSpot etc.
- Ability to run successful lead-generation campaigns and supporting sales teams in pushing them through the sales funnel with marketing materials.
- Want and comfort in working in office in Central London.