Digital Marketing Manager

Job DescriptionJob Title: Paid Social Manager - CLIENT SIDELocation: LondonJob Type: Full-TimeSalary: Competitive, based on experienceReports to: Digital Marketing DirectorCompany Overview:Our client is focused on delivering innovative solutions and exceptional customer experiences. As we expand our digital marketing efforts, we are looking for a talented and experienced Paid Social Manager to join our team.Position Overview:The Paid Social Manager will be responsible for developing, implementing, and managing our paid social media strategies. This role requires a deep understanding of social media advertising, strong analytical skills, and the ability to drive performance across various social media platforms. The ideal candidate will be creative, data-driven, and capable of working collaboratively within a dynamic team.Key Responsibilities:Strategy Development:Develop and execute comprehensive paid social media strategies to achieve business objectives.Identify target audiences and create campaigns that drive engagement, traffic, and conversions.Stay updated on industry trends and best practices to ensure our strategies are cutting-edge.Campaign Management:Manage end-to-end paid social media campaigns across platforms such as Facebook, Instagram, Twitter, LinkedIn, and others.Monitor and optimize campaign performance, adjusting strategies as necessary to meet KPIs and ROI targets.Create and manage ad budgets, ensuring efficient allocation of resources.Creative Development:Collaborate with the creative team to develop compelling ad creatives that resonate with target audiences.Conduct A/B testing to identify the most effective ad formats and messages.Ensure all content aligns with brand guidelines and messaging.Analytics and Reporting:Track and analyze campaign performance using tools such as Google Analytics, Facebook Ads Manager, and other relevant platforms.Provide regular reports and insights to stakeholders, highlighting key metrics and areas for improvement.Use data-driven insights to inform future campaign strategies and optimizations.Collaboration and Communication:Work closely with the digital marketing team, content creators, and other stakeholders to align paid social efforts with overall marketing goals.Foster strong relationships with platform representatives and external partners.Participate in cross-functional meetings and contribute to broader marketing initiatives.Qualifications:Bachelor’s degree in Marketing, Business, Communications, or a related field.Minimum of 3 years of experience in paid social media advertising, preferably within a client-side company.Proven track record of managing successful paid social campaigns with measurable results.In-depth knowledge of social media platforms, advertising formats, and targeting options.Strong analytical skills and experience with data analysis and reporting.Proficiency in using social media management and analytics tools (e.g., Facebook Ads Manager, Google Analytics, Hootsuite).Excellent communication and collaboration skills.Creative mindset with the ability to develop engaging ad content.Strong organizational and time-management skills, with the ability to manage multiple projects simultaneously.Benefits:Competitive salary and performance-based bonuses.Comprehensive health and wellness benefits.Opportunities for professional development and career growth.Flexible working arrangements, including remote work options.A dynamic and collaborative work environment.