Social Media Coordinator

The Brand Machine Group is a global brand owner and licensing specialist, working with a diverse and industry-leading portfolio of fashion and sports brands. Are you passionate about social media and all things digital and are currently working in social media? Brand Machine Group is looking for a Brand Social Media coordinator. The role would be based 5 days a week in our Head Office in London. Reporting to the Group Marketing & Communications Director. Working collaboratively within the digital marketing and content team, this role will own the group social media organic and paid strategy to include content creation, growth and engagement and implementation of scheduling on the brands social media sites. You will own the amplification of social media campaigns across the business to drive traffic to brand sites and generate revenue by defining the brands ‘worlds’ and digital landscape to the consumer. You will be the guardian of our tone of voice and have a remit of all social channels including the development of channels not yet utilised by the business. Job description and deliverables As a Social Media Co-ordinator, your responsibilities would include: Social Media Strategy & Planning: Develop and implement a comprehensive organic and paid social media strategy by channel that aligns with the brand’s goals and marketing objectives. Set key performance indicators (KPIs) and track performance to measure the success of social media campaigns and strategies. Stay ahead of social media trends, platform updates, and emerging technologies to keep the brand's social media presence fresh and competitive. Content Creation & Curation: Create, curate, and manage high-quality, engaging content (text, image, video) across all social media platforms, including Instagram, Facebook, TikTok, and emerging platforms. Develop and maintain a consistent brand voice and visual identity in all social media content. Coordinate with creative team, and influencers to produce visually compelling content. Campaign Management: Plan and execute social media campaigns for product launches, promotions, collaborations, and other brand initiatives. Collaborate with the marketing team to integrate social media campaigns with broader marketing strategies, ensuring cohesive brand messaging across all channels. Utilise social media advertising tools (e.g., Facebook Ads, Instagram Ads) to amplify campaigns and reach target audiences. Stay informed on competitor activity and industry benchmarks to continually refine the brand’s social media strategy. Integrate AI tools into planning and scheduling. Collaboration & Cross-Functional Coordination: Collaborate with influencers, brand ambassadors, and other partners to amplify the brand’s reach and visibility. Work closely with the marketing, PR, and e-commerce teams to ensure social media content supports overall business objectives. In line with trade calendar and ecommerce team highlight new arrivals, best-sellers, and seasonal collections in social media content. Community Management: Engage with our audience by responding to comments, messages, and mentions in a timely and brand appropriate manner. Foster and grow an active community around the brand, encouraging user-generated content and meaningful interactions. Monitor and analyse audience behaviour, feedback, and sentiment to inform future content and engagement strategies. Reply customer service queries and direct to CS team. Analytics & Reporting: Monitor, analyse, and report on social media performance using tools such as Google Analytics, Hootsuite, and native platform analytics. Provide actionable insights based on data to optimize content, improve engagement, and drive growth. Education & Experience: Bachelor’s degree in Marketing, Communications, Fashion, or a related field. Minimum of 3 years of experience in social media management, preferably within the fashion or lifestyle industries. Skills & Competencies: Deep understanding of social media platforms, algorithms, and best practices. Strong visual aesthetic with experience in fashion photography, videography, and content creation. Proficiency in social media management tools (e.g., Hootsuite, Sprout Social) and analytics platforms. Excellent written and verbal communication skills with a knack for crafting engaging copy. Experience with social media advertising and a track record of driving measurable results. Ability to manage multiple projects and deadlines in a fast-paced environment. Personal Attributes: Creative thinker with a passion for fashion and a keen eye for trends. Highly organised and detail-oriented, with excellent time management skills. Strong interpersonal skills with the ability to work collaboratively across teams. Self-motivated and proactive, with a solution-oriented mindset. Excellent written and verbal communication skills Preferred Qualifications: Experience working with e-commerce platforms and understanding of online retail dynamics. Familiarity with influencer marketing strategies and tools. Basic graphic design skills and proficiency in tools like Adobe Creative Suite (Photoshop, Illustrator).