Influencer Marketing Manager - French speaking

Job Title: Influencer Marketing Manager

Client Location: Remote

Starting: 07/10/2024

Salary/Pay Rate: £50.96 - £56.25 p/h PAYE

Hours: Full-time

Duration: 12 month contract

Job Description:

Our client is recruiting for an experienced Influencer Marketing Manager to spearhead our influencer marketing efforts in France. This role requires a deep understanding of the French creator and influencer landscape, consumer behaviours, and cultural trends. The ideal candidate will be a strategic thinker with a proven track record of launching innovative influencer campaigns that resonate with local audiences and drive brand advocacy for their product.

Key Responsibilities:

• Develop and execute a locally relevant influencer strategy aligned with EMEA marketing goals, leveraging audience insights.
• Enhance our influencer presence by managing agency relationships to create top-tier local campaigns.
• Seamlessly integrate their product into French culture by exploring new platforms and tactics to reach our target audiences.
• Collaborate cross-functionally to develop insightful briefs, ensuring influencer campaigns complement paid media activities and drive key sentiment metrics.
• Partner with the Media team to optimise the blend of paid, earned, and owned media to achieve brand sentiment goals.
• Establish measurement frameworks with analytics teams to assess the impact of influencer marketing activities.
• Work with Integrated Marketing, Insights, Decision Science, and Communications teams to ensure campaigns are data-driven and community-focused.
• Analyse cultural, community, media, and market trends to inform strategic and creative content development.

Qualifications:

• Strong experience in social and influencer marketing, preferably within creative or content agencies.
• Fluent in French, with a deep understanding of French culture and the influencer landscape.
• Experience in cross-functional collaboration with geographically dispersed teams.
• Proven ability to develop impactful social and influencer marketing strategies for well-established brands.
• Strong strategic thinking, with experience in designing and delivering social/influencer marketing solutions that resonate culturally.
• Hands-on experience in creating and executing innovative, integrated social/influencer campaigns.
• Experience in crafting business cases, influencing senior leaders, and demonstrating the business impact of marketing initiatives.
• Excellent communication skills and the ability to thrive in a fast-paced, entrepreneurial environment.
• A passion for culture, social trends, and the mission of their product.

Client Description:

Our Client is the largest social media company in the world. They have substantial B2B and B2C advertising and media platforms, as well as a nonprofit initiative. With the mission of bringing people together, they now boast over 2 billion users, and are rapidly developing as they influence the world around us.

Aquent is dedicated to improving inclusivity & is proudly an equal opportunities employer. We encourage applications from under-represented groups & are committed to providing support to applicants with disabilities. We aim to provide reasonable accommodation for any part of the employment process, to those with a medical condition, disability or neurodivergence.