Airtime
At Airtime we are all about innovation, because this is how we stay on top. Every one of us has a hunger to succeed and will stop for nothing less than excellence. Crucially, our ethos is underpinned by a culture of teamwork and our shared humility because all that we achieve, we achieve together.
Empowering
We keep the experience fresh with an innovative, original approach, marked by continuous introduction of unique features and benefits. We are about fresh, adaptable and impactful change that sets new standards and differentiates from competitors.
Magnetic
Genuinely engaging and deeply trustworthy. We connect easily, making every experience with us naturally appealing and memorable. Even the way we transform data into engaging, personalised insights is fun and visually appealing.
Uplifting
Bright and optimistic, we offer a positive escape from the mundane. We bring joy to everyday life, transforming routine into moments of happiness and satisfaction. Feel good with every interaction.
The Opportunity
As Marketing Acquisition Manager, you’ll own our member acquisition channels across all of our partners and paid channels. You will have responsibility for all activity aimed at generating new member acquisition to the Airtime programme. Working closely with our marketing and product teams, you’ll be required to utilise and optimise all channels to meet monthly growth targets.
The ideal candidate will be driven, analytical with a track record for overachieving on targets. In this role, you will work closely with the Marketing team to develop creative campaigns to drive awareness as well as building optimised journeys to educate and convert new customers into brand advocates.
Responsibilities
- Develop, execute and manage the mobile app growth strategy for Airtime, including organic, telco, paid, referral channels
- Maintaining effective communication between all internal team members, including Marketing, Product & Social
- Work closely with our telco partners O2 & EE to unlock new opportunities to drive member growth
- Create, manage and experiment with new user acquisition channels & campaigns
- Ensure that we are maximising the use and capabilities of all internal or 3rd party marketing and tracking platforms, tools and technology (Branch, Firebase, Bloomreach, etc.)
- Prepare and present weekly, monthly and quarterly analysis, reporting & recommendations for continuous improvement and growth optimisation.
- Works closely with cross-functional counterparts and internal teams to develop and sync on overall strategy, execution & reporting.
- Actively seek out and manage various partnerships which generate member acquisition for Airtime
- Knowledge of competitive landscape, available alternatives, new and emerging app growth programs.
- Work closely with the product teams to optimise our services provided to telco partners O2 & EE to generate higher conversion rates
- Develop customer segmentation and targeting strategies to deliver personalised, consistent, and channel-appropriate messaging
You’ll need:
- 5 years of experience in growth marketing, mobile app growth, paid ad platforms and referral.
- Track record building & executing mobile app growth strategies at scale.
- Strong hands-on experience with mobile app ad platforms, tools and technology, including Meta, TikTok, Google, App Store, Playstore, etc.
- Strong analysis and reporting skills
- Proven track record of developing data-driven growth strategies
Colleague Benefits
- Share options.
- 23 days annual leave, plus one for each year served (capped at 26).
- Birthday leave.
- Learning & development budget / time allocation
- Flexible start & finish hours 06:30 - 10:30 am start
- Life assurance at 5x salary
- Health cash plan
- Virtual GP appointments for you and your family
- 24/7 helpline for physical and mental health support, counselling, and other wellbeing resources
- Private Medical Insurance
- Hybrid working between home and office
- City centre location with brand new fit out (when in the office)
- Buy a holiday scheme
- Charity day
- Charity contribution
- Professional accreditation funding
- Enhanced Maternity, Paternity & Adoption leave pay