Group Digital Marketing Manager

Group Digital Marketing Manager - Fashion & Lifestyle Brand Are you passionate about digital marketing and fashion? Do you thrive in a fast-paced environment where creativity and collaboration are key? We're on the lookout for a Group Digital Marketing Manager to join this team and drive the growth of this iconic fashion brand. What You'll Do: Develop and deliver a comprehensive digital marketing strategy for two renowned lifestyle brands. Work closely with the E-Commerce and Trading teams to drive customer acquisition, conversion, and retention across search, social media, affiliates, and email marketing. Take ownership of traffic performance and hit site traffic targets on a weekly, monthly, and annual basis. Lead and inspire the Digital Marketing Assistant, keeping up with the latest trends and technologies in digital marketing. Manage budgets and allocate spend efficiently to maximise returns across channels. Communicate campaign performance against KPIs, identifying growth opportunities and recommending improvements. Drive customer engagement through optimised social channels, affiliate partnerships, display ads, and email database growth. Manage relationships with third-party partners to ensure maximum exposure during key events. Oversee the digital marketing calendar and align it with business objectives and market opportunities. What You'll Bring: A minimum of 3 years' experience in performance marketing, with hands-on expertise in Meta, TikTok, and Google platforms. Proven track record of using analytics and data-driven insights to guide decision-making and optimise campaigns. Strong commercial acumen and an ability to propose KPIs that align with growth objectives. Excellent communication skills - you're confident expressing ideas clearly and effectively to a range of stakeholders. A can-do attitude and a proactive approach to managing multiple projects and deadlines. Experience in managing and motivating a team, ensuring everyone reaches their full potential. Why Join Us? This is your chance to work with a much-loved UK Fashion Brand. You'll have the freedom to innovate, take ownership of your strategies, and work with a collaborative team that celebrates success together. Plus, you'll be at the heart of shaping a digital presence that reaches millions! Salary: £50-60k + Great Benefits & Hybrid Working If you're looking for a new challenge in digital marketing and have a passion for fashion, apply today and help us create unforgettable brand experiences online. BBBH31560