VP of Sales (£120k - £140k base x 2 OTE)

We are working exclusively with our client to find a VP of Sales. About: Our client is a market leading SaaS care solution that is allowing social care providers (care homes, supported living and home care agencies) to be more operationally efficient while ensuring better outcomes for people being looked after. By helping social care operators become more efficient, they experience high staff retention, greater visibility and, most importantly, better patient outcomes! We are at the tipping point of technology innovating the social care industry and our clients are on a mission to be at the forefront! With a track record of sales through Founder led sales and a high performing team (across marketing, sales and customer success), it’s now time to accelerate growth with a VP of Sales. Key Highlights: Founded 7 years ago and already achieving £2.5m ARR from around 600 customers, 1500 locations and 20,000 people under care on the platform. High performing marketing (6) and sales development (4) team generating £270k ARR in monthly pipeline combined. Clear avenues to increase this number as part of the priorities of this role. Accredited by the NHS as one of their priorities to move from paper to more digital processes. Large ROI for customers who are looking to be more efficient through technology - this is a massively underserved space and they are standing out significantly against the incumbent. Strong stand out product against legacy incumbent offering a better quality product with exceptional usability and design. Achievable new business targets of £2m ARR in 2025, £3m ARR in 2026 and £4m ARR in 2027. Solid pipeline conversion at 25%, although it is a priority to increase this to 35%. Series A funding of £6.25m from notability investors - £3m extension provided recently to improve sales. Very experienced product team that are developing products based on customer feedback to increase revenue potential - for example they are releasing a new scheduling tool that can be sold to the majority of the account base, unlocking a completely new market for them. Up to £120k - £140k base x 2 OTE + equity. Exception benefits, including: hybrid working, private health, income protection insurance, 25 days holiday (increases to 30 with tenure) + bank holidays, L&D budget, enhanced parental leave and great company culture. The Role: Creating and developing effective sales strategies to increase new business sales by implementing qualification and sales frameworks to increase lead conversion. Developing an outbound & closing strategy targeted towards all size organisations but focusing on keeping their SMB engine rolling. Building out and developing the current sales team - this will include implementing a strategic hiring plan based on revenue triggers, regular coaching and on-going support to increase employee retention. This role is responsible for all new business - your team at present is 4 SDRs (+1 manager) and 1 AE. Implementing and executing a comprehensive plan to hit new business targets set by the Founding team; currently at £2.5m ARR and looking to be at £3m ARR by the end of 2024. Target of £2m ARR, £3m ARR and £4m ARR in new business for 2025, 2026 and 2027 respectively. Support key deals by acting as the executive sponsor and coordinating internal resources. Setting up and maintaining an effective system to track key pipeline indicators, this will include top of funnel, conversion rates and velocity with consistent in-depth analysis to improve performance. There is currently a Rev Ops manager who will support. Working collaboratively with the marketing and customer success team to create a unified GTM approach. You will also be contributing to the product road map and will keep close relations to the product team.Staying up to date on industry trends, competition and customer needs. Providing accurate forecasts and reports to the Founder and CEO. Requirements: Proven track record of scaling an early stage SaaS company from under £5m ARR over a period of a minimum of 3 years - this will include tangible examples of process implementation, making data driven decisions and hiring of sales team members. Well versed in effective sales frameworks such as MEDDICC, Challenger or otherwise - key priority to increase their SQL conversion from 25% to 35%. Examples of improving and scaling an outbound business development team - there are 5 SDRs currently and feedback from management is the team lacks urgency. Need the ability to drive a performance culture. Have practical examples of creating and defining the inbound vs. outbound sales process, this will include setting up a team that has produced tangible results. A style of taking ownership - looking for someone to come in to be a partner to the SLT and to own new business revenue, you will be provided the resources and ultimately you are responsible for the results. Looking to avoid blame culture. Support an open and honest culture where collaboration and being straightforward is celebrated. Strong background of building and retaining a sales team. A real team player, the business values it’s internal relationships and recognises a unified GTM approach is more effective than a silo’d sales team. Adaptable when it comes to implementing a sales process that works for a specific product and market. Very analytical in your approach - this is a team of data-driven critical thinkers. Highly mission driven and are interested in the “tech for good space.”Benefits: £120k - £140k base x 2 OTE.Hybrid working - Tuesdays and Thursdays in the London office!Other benefits to be discussed.