Digital Marketing Manager

Your new company I have exclusively partnered with a luxury retail brand known for their quality pieces, innovation, and unmatched customer experience. They have a few stores in London, with a big presence in the US too, through mainly wholesale operations. However, their site and Ecomm function of the business is their largest source of income. They are going through a really exciting period of growth, where they have doubled in growth year-on-year for the past 3 years. This is a stimulating opportunity for an experienced digital marketeer to join a fast-paced business at a really exciting time in their journey. Your new role They are seeking a skilled Performance / Digital Marketing Manager to lead their digital marketing efforts during a pivotal growth phase, for a 6-month period. You will be responsible for developing and executing comprehensive paid social, paid search, display, and affiliate marketing strategies. This role requires a results-driven individual who can analyse performance metrics, optimise campaigns, and drive customer acquisition and retention in a luxury retail context. - Strategy Development: Design and implement performance marketing strategies across paid social, paid search, display, and affiliate channels to meet brand objectives. - Campaign Management: Oversee the planning, execution, and optimisation of campaigns, ensuring alignment with brand messaging and luxury market positioning. - Analytics & Reporting: Analyse campaign performance data, providing insights and recommendations to improve ROI. Prepare regular performance reports for stakeholders. Using tools such as Google Analytics etc. - Collaboration: Work closely with the Marketing team to ensure all marketing materials align with brand standards and resonate with target audience. - Budget Management: Monitor and manage performance marketing budgets, ensuring efficient allocation of resources across channels. - Affiliate Strategy: Develop and nurture relationships with key affiliates, optimising their performance to drive brand growth. - Market Research: Stay abreast of industry trends and competitor activities to identify opportunities for innovation and differentiation in marketing efforts. What you'll need to succeed - Bachelor's degree in Marketing, Business, or a related field. - 4 years of experience in performance marketing, preferably in the luxury retail sector. - Proven track record in managing paid social, paid search, display, and affiliate marketing campaigns. - Strong analytical skills with experience in data-driven decision-making. - Proficiency with marketing analytics tools (e.g., Google Analytics, Facebook Ads Manager, etc.). - Excellent communication and collaboration skills. - Ability to thrive in a fast-paced, dynamic environment.