Integrated Marketing Group Account Director

Company:  Supreme Optimization
Location: London
Closing Date: 01/11/2024
Hours: Full Time
Type: Permanent
Job Requirements / Description
Integrated Marketing Group Account Director - Remote Leadership RoleAre you a strategic leader with a passion for driving client success in the life sciences industry? Looking for a remote opportunity to work with a growing marketing agency that helps some of the top life science companies? Please read to the end for specific instructions on applying to this role!BioStrata (part of Supreme Group) is seeking a dynamic Group Account Director who has a proven track record of growing B2B life science businesses to join our team.About BioStrata: Our ambition over the coming years is to help bring 100 Game Changing Life Science products to market to transform the world through the power of science. We will achieve this by continuing to work with some of the world’s most exciting companies, helping them to tell stories that educate, inform, entertain and inspire life science professionals across the globe in the pursuit of enabling scientific progress and creating a better world for everyone.Ultimately, our work helps companies, scientists and healthcare experts find and understand the technologies they need to drive discovery, cure disease, improve crop yields and make the world a better place. Our core values make us unique and are key to our success. They work to unify our team and align our efforts to deliver our shared goals for the company and our clients.Our core values are:Do the right thingGet stuff doneDo a ridiculously good jobBe a modest expertLive to learnThink then doRole Title: Integrated Marketing Group Account DirectorRole Mission: Hiring a smart, positive, highly organized, proactive, good-natured person to serve as a senior strategic lead and trusted advisor for our largest, most complex client accounts. This role involves overseeing and managing a team of Account Directors and Senior Account Managers, providing leadership, mentorship, and oversight to ensure exceptional client service, account growth, and retention. This person will demonstrate strong commercial acumen, with responsibility for forecasting, resource planning, and financial management.Key Outcomes for the Role:Serve as the primary strategic lead for major client accounts.Lead a team to deliver exceptional results and foster strong client relationships.Ensure campaigns are delivered on time and within budget.Drive business growth for our clients through strategic marketing initiatives.Act as the primary escalation point for client and internal team issues designing and overseeing mitigation strategies as needed.Key Responsibilities for the Role:Work as a Group Account Director across a portfolio of clients, supported by a team of senior account managers and project administratorsInterpret the commercial challenges and marketing objectives of BioStrata’s clients to understand their business needs and define the scope, cost and implementation of BioStrata servicesWork with a strategist to facilitate the delivery of strategic projects including customer, market and competitor research, development of brand and product value propositions, buyer personas and messaging to create the strategic foundation on which tactical communications plans are builtManage your team to implement approved marketing strategies and plans, making tactical decisions within the framework of the approved strategy and suggestingminor adjustments to the strategy based on day-to-day client feedback and resultsRegularly spot check agency output to ensure it is of high quality and effectively meets or exceeds the client briefBuild strong commercial relationships with senior and mid level client contacts, direct projects and effectively communicate client expectations, plans, and results across the combined agency-client team.Regularly survey your clients to measure client satisfaction via periodic check ins and quarterly and annual business reviews, and provide input into the optimisation of strategies and tactical plans, service scope, and budget deployment to deliver on client requirementsPosition yourself as the senior escalation point for the resolution of client issues and design mitigation strategies to overcome commercial, team or delivery challenges that may impact on client retentionMaintain team revenue and resource capacity forecasts, manage team workload and deploy resources to meet the requirements of projects including flagging key issues, potential bottlenecks and additional resource requirementsPrioritize and deploy your input and time across your accounts and team based on client requirements, commercial value, and individual team member strengths and weaknessesLine manage your direct reports, identifying skills capabilities and professional development opportunities to ensure your team can deliver high quality work across the agency service mixDevelop account growth plans which identify future revenue opportunities and include actions, resources and expertise that is required to win and onboard new projectsWork with the client services director to shape the client services team strategy, providing input on process and structural improvementsContribute to new business development pitches and RFP processes, and manage the successful onboarding of new accountsMandatory SkillsA minimum of 10 years of experience working in an integrated marketing agency, with a minimum of 5 years recent agency experience in B2B.Previous experience working with clients that operate globally, particularly Europe and North America.Good understanding of B2B marketing strategy including research, customer and competitor insight, audience profiling, messaging development, brand strategy and development of brand visual identities.Broad channel and tactical experience such as content marketing, paid media (trade press, social, search), email marketing, media relations/PR, SEO/PPC, account based marketing, lead nurturing and sales enablement.A proven track record of winning new business and account retention and developmentExperience with reviewing project materials produced by the team (e.g. creative assets, white papers, blogs, press releases, articles, media pitches, metrics reports etc.), providing insightful QA and QC input.Line management experience providing guidance and mentoring support to account managers and account executives to facilitate career development.Creative concepting and design/artworking experience including developing brand visual identities, campaign creative platforms and multi-channel campaign assets.Website design and development project delivery experience.A positive, proactive attitude and someone who thrives on taking responsibility and accountability.Strong verbal and written communications skills and ability to manage accountabilities throughout the team for strong teamwork and the delivery of excellent, high-quality work.A scientific background (e.g. BSc or PhD in a science-related subject) is preferred but not essential.Core CompetenciesEnthusiasticOrganizedSelf-motivatedProactiveTeam playerCompensationSalary: £75,000 - £80,000 GBP / year (based on experience and performance)Why BioStrataOur mission is to use our world-class marketing and communications skills to help connect people and technology to drive scientific discovery and make the world a better place. At BioStrata, you can fulfill your true potential and make a real difference. Find out more about what it’s like to work at BioStrata . https://www.biostratamarketing.com/about-us/What We OfferFully remote contract optionIndustry-leading salaryUnlimited Paid Time OffPensionPaid Parental LeaveDiscretionary profit share bonus schemeBioStrata Family day on Christmas EveComprehensive benefits package, including:Private Medical InsuranceCritical IllnessIncome ProtectionComprehensive Wellbeing programmeRegular social eventsCareer development planning and supportFormal training and weekly lunch and learn sessionsA supportive and vibrant team cultureHow to Apply:1) Please send an email to careers at supremeopti.com with the subject line "Supreme Group Account Director!"2) In blue color font, write 2-3 sentences telling us your name, who you are and where you are from3) In red color font, write a few sentences on why you think you would be a good fit for this job.4) In black font, let us know about your marketing agency account management background.Please include the following in a bulleted list:Number of years of B2B agency working experienceNumber of years of experience in an account management leadership roleTotal revenue of clients under your management in your previous roleValue of account growth you were responsible for in your previous roleSummary of line management responsibility including number of direct reports and rolesThe sectors you have worked in relevant to Supreme and this role5) Include a link to your Linkedin profile (required) and your CV
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