Scottish Power are looking for a Direct Digital Sales Manager to join them on an initial contract basis.
Role: Direct Digital Sales Manager
Business: Scottish Power
Duration: 6 month initial contract with scope of extension or permanency
Location: St Vincent Street Glasgow/hybrid style working
Rate: open to rate expectations
Job Purpose
The Direct Digital Sales Manager role is located within the UK Customer Business Sales Department reporting into Digital Strategy & Performance Manager.
A key priority for the Direct Digital Sales Manager will be to maximise the visibility and relevance of ScottishPower products to drive traffic and increase conversion across our website increasing the volume of leads and sales across Domestic Gas and Electricity, Smart Solutions & Home Services. An integrated approach is required to drive traffic and the optimal source of that traffic to the ScottishPower site with a focus on traffic quality and ease of customer journeys to facilitate conversions and sales.
Accountability
Strategic Planning & Delivery:
- Digital Strategy: Support the operational delivery of agreed digital sales strategy across multiple channels, including SEO & PPC
- Campaign delivery: Facilitate the day-to-day delivery of digital channels making recommendations on improvements and insight
- Collaborate with stakeholders on the planning and mobilisation of digital acquisition campaigns
Performance Optimisation:
- Analyse market trends, customer behaviour, and industry best practices to ensure digital sales strategies are improving online presence and driving ROI.
- Data-driven optimisation: Implement data-driven improvements to channels for continual optimisation.
- SEO & Content Optimisation: Collaborate with our marketing content and SEO teams to ensure websites are optimised for search engines, driving organic traffic and improving conversion rates. Conduct keyword research, monitor rankings, and propose content improvements.
- Analytics & Reporting: Monitor and analyse key performance indicators (KPIs) for digital campaigns and make recommendations to the Digital Strategy & Performance Manager.
- Spearhead innovative digital sales solutions that drive incremental volume for ScottishPower.
Insight and analysis:
- Insight generation: Provide valuable insights and direction for optimising the digital sales experiences using digital tools
- Competitive Analysis: Conduct regular assessments of competitors digital strategies to benchmark our performance and identify areas where we can gain a competitive advantage.
Relationship management:
- Relationship Management: Foster strong relationships, acting as a trusted advisor on all things related to digital sales channels.
- Communicate campaign progress, results, and future recommendations effectively.
- Proactively identify opportunities for upselling additional products and services.
Skills, Knowledge & Experience
- Significant Digital Sales and/or Acquisition Marketing experience
- Online sales experience with a proven ability to drive sales volumes whilst maintaining high quality levels
- Ability to launch and monitor new initiatives as trials through to enduring solutions, seeking continuous improvement
- Results focused with strong planning and excellent analytical / data analysis skills
- Confident, with a proven track record of communicating, presenting, and influencing at a senior level both internally and externally
- Proven experience in digital sales or marketing with experience of delivering high-performing campaigns including growth via affiliate or partner platforms
- Proficiency in using tools such as Google Analytics, or other relevant platforms.
- Good understanding of PPC & SEO best practices and experience with content optimisation and recommendations
- Familiarity with email marketing tools and best practices
- Excellent communication and presentation skills, both written and verbal
- Passion for staying up to date with industry trends, competitor insight and technologies
- Knowledge of energy and low carbon technology products including solar advantageous
- Graduate or equivalent, ideally in a Sales, Marketing or Business-focussed discipline