Email Marketing Manager

Email Marketing Manager

London - Hybrid

Please apply if you have experience in Financial Services, Insurance or Automotive sectors.

Ideally experience in Salesforce Marketing Cloud or Eloqua, Hubspot, Dotmailer.

Power BI and/or Snowflake experience could also be useful.

This role will deliver market-leading customer communications and campaigns across the entire lifecycle, from prospect conversion to customer renewal and advocacy.

Responsibilities:

• Developing and executing multi-channel CRM campaigns across the customer lifecycle, maximising opportunities for targeting, personalisation and conversion rate optimisation.

• Being the Email ‘expert’ for the Marketing team; ensuring campaigns are best-in-class, and futureproof and upskilling others in campaign management.

• Defining and tracking key performance metrics; working with the team to manage performance, standardise reporting, and ultimately using data and insights to refine campaign plans, save time and support prioritisation

• Developing test and learn strategy to continuously improve results across conversion, retention and engagement, addressing customer segment-specific needs.

Experience Needed:

• Proven successful experience in developing segmented, personalised, and tailored email campaigns, with a clear understanding of automation opportunities.

• At least 5+ years experience working with Salesforce Marketing Cloud or a similar campaign management tool.

• Experience of directing and managing agency support.

• Excellent written and spoken communication skills.

• Experience of preparing and managing budgets.

• Demonstrable experience in sharing expertise to up-skill other team members, encouraging creativity and innovation.