Head of Marketing

MissionThe oral care industry hasn’t changed in 50 years.In 2024, we’re still being sold toothpaste packed with harsh chemicals like SLS and titanium dioxide, all in plastic tubes. This makes oral care one of the world’s largest plastic waste contributors.It’s time for change.But transforming the status quo isn’t easy.Our mission is to build a team of optimistic, forward-thinking individuals determined to make a positive impact. We’re committed to creating healthier, cleaner formulations while also tackling plastic waste.We’re looking for a Head of Marketing ready for their biggest challenge yet—someone who will treat the brand as their own and ignite a movement that redefines oral care. This is an opportunity to inspire millions to switch to safer, sustainable alternatives, and become the marketing leader that gets written about in case studies for years to come.OutcomesWe keep things simple at Life Supplies. We prefer to tell you what needs to be achieved and then let you tell us how you’re going to do it:Acquisition: sign up 50,000 new customers within 12 months using £1m budgetRetention: achieve 80% box 3 retention within 12 monthsProduct launches: deliver successful marketing launch of one new product per quarterTeam development: build and lead a high-performance marketing teamCompetenciesWhat it takes to nail the mission:Strategic marketing: ability to plan and execute cohesive owned, earned and paid marketing strategies.Creativity: innovative approach to marketing campaigns that differentiates the brand in a way that others wouldn’t dare. We must be exciting, or we will fail.Customer-experience mastery: obsessive about creating a 5-star CX across digital to CRM to unboxing, with insane attention to detail.Commercially minded: able to problem solve and manage the channel mix and offer to achieve desired CPA and customer pay-back goals.Growth-driven: ability to unlock growth through networking, building relationships, and identifying non-traditional marketing opportunities beyond paid channels.D2C expertise: highly knowledgeable of D2C subscription models, with a strong grasp of trends, metrics, and optimisation strategies to drive performance.Leadership: you know how to recruit, lead and motivate teams to achieve outstanding results.ExperienceThe background we’re looking for:3+ years in a senior marketing leadership role at an early-stage D2C company, with proven success in scaling growthBuilding brand advocacy and word of mouth at scaleExecuting high-performance paid media and CRM strategiesBuilding and leading a high-performance marketing teamBonus: you’ve worked in the oral care industryCulture fitAt Life Supplies, we move fast, take big swings, and never settle for less than extraordinary. If you’re excited to push boundaries in a dynamic, collaborative environment where your work makes a real impact, you’ll fit right in.Our three core values are:Unfiltered truth: you’re confident in providing honest, constructive feedbackRelentless growth: you go above and beyond to get customers excited about Life SuppliesMega action: you focus on what matters the most, acting with speed and impactSalary & benefitsThe stuff you’ll get from us:Competitive salarySignifiant equity that will deliver life-changing returns if we achieve our goals25 days paid holiday + bank holidaysUnlimited free Life Supplies productsRegular team socials and early finishesWFH on a Wednesday and rest of week at our Camden office - given that we’re focused on developing physical products, we find it crucial to be in person for 80% of our weekAccess to our investor and advisor network which includes the people behind brands such as Diptyque, Glossier, Monzo and Butternut Box