Role: Search Engine Marketing Manager
Location: London / Hybrid
Package: £75k to £80k plus 15% Bonus and exellent benefits
Client
Our client is a global media and information-services company who empower people to understand and tackle the critical challenges and changes facing the world. Through analytical rigour, global expertise and evidence-based insights they enable individuals and organisations to make sense of these shifts and chart a course through them.
Role Purpose
The B2B Search Engine Marketing Manager will play a critical role in the businesses digital marketing team. You will be focused on driving the growth of the business through developing, implementing, and managing B2B search engine marketing (SEM) strategies (paid and organic). Increasing the online discoverability, drive high-quality traffic, and generate leads.
You will be instrumental in enhancing our digital presence through paid search campaigns, SEO initiatives, and performance analysis. You will ensure that SEM activities are aligned with the overall digital marketing strategy and business goals, leveraging data-driven insights to continually improve performance.
Responsibilities:
- SEM Strategy Development and Execution:
- Paid Search Campaign Management:
- Create, manage, and optimise PPC campaigns across various platforms (e.g., Google Ads, Bing Ads).
- SEO Management:
- On-Page Optimisation:
- Performance Analysis and Reporting:
- Collaboration and Integration:
- Budget Management:
- Track and report on budget spending and campaign performance regularly.
Experience and Expertise:
- Proven experience in a B2B SEM role, with a strong track record of managing successful paid and organic search campaigns.
- In-depth knowledge of PPC platforms (e.g., Google Ads, Bing Ads) and SEO tools (e.g., SEMrush, Moz, Ahrefs).
- Experience in keyword research, bid management, and performance analysis.
- Proficiency in web analytics tools (e.g., Google Analytics) and marketing automation platforms.
- Strong understanding of technical SEO, including site architecture, crawlability, and indexation.
- Ability to analyse complex data sets and derive actionable insights to optimise campaign performance.
- Excellent communication skills, with the ability to effectively present insights and recommendations to stakeholders.
- Collaborative team player who can work effectively with cross-functional teams.