Senior Marketing Manager

Senior Marketing Manager – 12 month fixed term contract

Very competitive salary

Hybrid working

Manchester

Forward Role are working with a high growth online retailer to recruit a Senior Marketing Manager to manage the offline marketing team and take ownership of all ATL media and the creative strategy.

Responsibilities:

• Managing a team of 3
• Overseeing the planning and implementation of the ATL media strategy for TV, Radio, Partnerships/ Sponsorships, VOD, AdSmart ect
• Ownership of the activity sign off authorisation process with senior directors
• Manage the PR & Social strategy, making sure all activity is on brand and in line with the broader marketing strategy
• Ownership and management of the offline marketing budget, planning out the financial year and frequently updating spend forecasts during the year to guarantee spend is within budget
• Evaluate and sign off all press releases and the Social Media content plan, providing clear feedback and identifying any concerns
• Manager the ad production for TV, Radio, Digital and Social making sure key path timings are followed
• Make sure brand/creative strategy and media strategy are in line, as well as support with through the line campaign plans, guaranteeing specific campaign plans are conveyed to the wider marketing team
• Collaborate with Media and creative agencies with clear and regular communication
• Ownership of the brand guidelines and creative execution for all channels. Collaborating with the wider marketing team to make sure the brand is consistent and represented well
• Reporting and analysis of media and creative performance, continually searching for ways to enhance and improve.
• Regularly explore fresh creative ideas, media channels and look to test & learn
• Make sure the business are up to speed with new trends in the Media market
• Know the business and look for ways to drive performance and results

What you will need:

• Previous marketing experience with a Media and Brand Strategy background
• Strong attention to detail, able to think and plan creatively and strategically in the long and short term and be focused on driving business performance
• Experience collaborating with agencies and media owners and able to build relationships with them
• Confident to challenge ideas and can take full ownership of the offline marketing strategy
• Strong understanding of digital channels and the full marketing funnel
• Ability to collaborate with other marketing departments to deliver holistic campaigns and results
• Experience working with production agencies
• Team player who is self-motivated and a strategic thinker with a creative flare and analytical mindset