Conceptual Art Director
Location: Poland Street London (3 days a week)
Department: Creative
Reports to: Creative Services Director
Type: Full-time
Why choose Tag?
We are the long-standing, production partner of choice that has helped brands across borders and cultures for over half a century achieve their business goals. With 2,700 experts in 29 countries across the world, we are a global team of collaborators, innovators, and motivators.
We pride ourselves on creating empowering, safe, and supportive environments for all our employees, regardless of race, gender, sexual orientation, ability, or any other defining factor. We embrace difference through diversity of thought, experience, and expertise to maximise potential and bring the greatest benefits for our people and our clients.
We can’t bring big ideas to life without exceptional people. At Tag, we respect individuality and the power of the collective. We want people to be themselves, unafraid to voice ideas, no matter how big they are or who they come from.
In June 2023, Tag was acquired by dentsu Group, Inc, though we remain a distinct brand that is led by David Kassler, Tag Global CEO, headquartered in London. As dentsu’s acquisition of Tag significantly expands content delivery capabilities, Tag’s expertise to deliver personalized, omnichannel content in real-time and at-scale for clients remains unparalleled across the entire customer journey, unlocking marketing effectiveness and efficiency.
Tag and dentsu bring together our innovation and technology infrastructure to help solve clients’ toughest challenges. United in business acumen, we share similar core values, company culture, and embrace a vision “to be at the forefront of people-centric transformations that shape society.
dentsu was founded over 120 years ago and proudly counts nearly 72,000 employees around the world.
Job Summary:
We are seeking a highly conceptual, hands-on Art Director with a strong background in advertising and marketing. The ideal candidate will possess an in-depth knowledge of social media platforms and content creation, with a proven ability to craft compelling visuals and ideas that resonate with diverse audiences. This role requires someone who is equally comfortable art directing in a studio environment as they are generating concepts and executing designs at their desk. Our successful candidate will also be required to be hands on in craft and creation in a fast-paced environment.
Key Responsibilities:
- Creative Conceptualization: Develop and execute innovative visual concepts across various media channels, including digital, social, print, and video.
- Art Direction: Lead and direct photo and video shoots, ensuring that the creative vision is brought to life with precision and creativity.
- Content Creation: Design and produce high-quality content for social media, digital campaigns, and other marketing initiatives.
- Collaboration: Work closely with copywriters, designers, strategists, and account teams to ensure cohesive and impactful creative solutions.
- Client Interaction: Present ideas and creative concepts to clients, articulating the vision and rationale behind your work.
- Trend Awareness: Stay up-to-date with industry trends, emerging technologies, and best practices in design, content creation, and social media.
- Project Management: Oversee multiple projects simultaneously, ensuring deadlines are met and deliverables are of the highest quality.
- Mentorship: Guide and inspire junior creatives, fostering a collaborative and innovative work environment.
Qualifications:
Experience: 3+ years of experience as an Art Director, preferably within an advertising or marketing agency.Skills: Strong proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.), with a solid understanding of video editing and motion graphics tools.
Social Media Expertise: Deep understanding of social media platforms (Instagram, Facebook, TikTok, etc.) and content strategies tailored to each.
Creative Vision: Exceptional conceptual skills, with the ability to think outside the box and push creative boundaries.
Versatility: Comfortable working across various mediums and channels, from traditional print to digital and social.
Communication: Excellent verbal and written communication skills, with the ability to effectively present ideas to clients and team members
Detail-Oriented: Strong attention to detail, with a keen eye for aesthetics and design principles.
Problem-Solving: Ability to adapt to changing project requirements and solve creative challenges efficiently
Preferred Qualifications:
- Experience working with top-tier brands across various industries.
- Familiarity with video production, photography, and other forms of multimedia content creation.
- Knowledge of data-driven creative strategies and performance marketing.
- A deep understanding of production techniques and how to implement them into your thinking
- The ability to scamp ideas to help sell in ideas and explain rationale both internally & externally
As an ethical employer, Tag will never ask job applicants to provide private, sensitive information upfront or make offers of employment contingent on financial requests or responsibilities from any candidate.