Marketing Manager Consumer, Market and Strategic insights

The Consumer, Market and Strategic Insights Marketing Manager will play a key role within the global marketing organization. She/he will manage consumer and market insights development, market research projects, and data analysis.

She/he will synthetize these into deep understanding of our key stakeholders (consumers & HCPs) and the market, and use this knowledge to support category strategy, marketing initiatives, and product pipeline development. Specifically, she/he will focus on the following areas:

• understanding the key stakeholders & dynamics influencing the business, with a priority focus on consumers and HCPs
• enabling strategic decisions relating consumers programs, customers and portfolio management
• partner with the Category and HCP marketing teams to identify new growth opportunities for the business,
• help qualify marketing and product related innovation through relevant qualitative and quantitative research.

Key Responsibilities-

• Synthesize data from disparate sources including syndicated data, ad hoc consumer research, trends etc.
• Identify stakeholders’ relevant and actionable insights and share within the organization
• Perform market research to understand industry trends, consumer fundamentals, and competitors
• Manage syndicated research process and reporting (e.g. market share, brand health metrics)
• Partner closely with cross-functional teams to understand the needs of the business and recommend insight’s related and /or research related solutions to address key questions
• Actively participate in Category and HCP marketing thinking and influence strategic decisions based on insight analysis and data
• Leverage her/his knowledge to proactively bring new ideas to stakeholders to help develop and refine brand strategies
• Lead development of research learning programs to meet business objectives
• Partner closely with cross-functional teams to design research programs that will help qualify innovative ideas, marketing communication and concepts, customer (HCP) programs etc.
• Work with category teams to integrate customer insights into the product development lifecycle qualification
• Identify, qualify and manage network of research agencies and consultants (cost efficient)
• Explore new capabilities & developments within the evolving world of consumer insights and share best practices with team
• Establish insight knowledge sharing system and Database repository

Requirements-

• University Degree in Marketing, Marketing focus or equivalent/ MBA in Business Administration Preferred
• 10+ years in OTC/consumer health industry in consumers insight/market research or similar role
• Ideally 3+ years of experience in research agency
• Market research related skills (research methodologies, agency management, data analytics, statistical tools etc.)
• Proven strategic thinking fed by analytical mind and ability to envision opportunities
• Good understanding of OTC environment in European type of markets
• High agility level acting with speed - has courage to take appropriate risks.
• Self-starter and self-driven
• Strong creativity – thinks out of the box – creates solutions even if challenging.
• Can easily navigate in ambiguous environment and intensely relies on intuition to drive ideas – can effectively bring strong rational to intuition.
• Externally focused - driven by adding value to consumers and customers.