Sales Development Representative
The Company:
Fertifa is a comprehensive benefits provider for reproductive, hormonal, and sexual health. We make reproductive health accessible for any individual, regardless of gender, sexual orientation, age, or relationship status.
After providing fertility clinical advice longer than anyone else in the UK/Europe, we now also provide clinical advice and wellbeing support and navigational advice for menopause, women’s health, and men’s reproductive health. Through our digital platform we provide outstanding clinical educational and awareness materials, access to holistic services and financial support with the costs of reproductive health treatment.
It is an exciting time to be part of the Fertifa journey after the company closed our seed financing round and are now well-funded for our next stage of growth and expansion. We are on the lookout for passionate and talented individuals to join us on our mission to transform reproductive health support and care in the workplace!
Our next step in the journey? We’re looking for 1-2 Sales Development Representatives.
The Role:
This is an exciting opportunity to join the Fertifa team. We have already secured top tier enterprise and SME customers, including Meta, Lululemon, Bain Capital, Sony Music Entertainment, Shark Ninja, Virgin Management and others. We are now looking for 1-2 highly driven Sales Development Representatives (SDRs) to drive a sales pipeline (inbound and outbound) and to help further our momentum with other enterprise, corporate and SME customers in the UK and Europe.
The successful candidate will be responsible for creating lead generation plans, sourcing, qualifying, progressing leads into active discussions. You will independently identify and pursue new business opportunities and be accountable for lead metrics and revenue targets, whilst maintaining accurate projections and forecasting in HubSpot. You will very often be the first and sole representative of Fertifa when speaking to prospective clients and partners – and will need to present and reflect the ethos, mission and values of the company with authenticity and enthusiasm.
You will initially report to the Executive Director, whilst working very closely with account executives and demand generation colleagues.
Key Responsibilities:
- Day-to-day responsibility of your own sales and business development pipeline
- Develop a diverse pipeline and sales funnel sourced from inbound and outbound leads, converting to sales opportunities through various points of engagement
- Build an understanding of our processes, customers, products, regulation, and markets and use this knowledge to make sensible recommendations and decisions on propositions, sales messaging and the service/product itself
- Work with experienced Account Executives, Marketing and Demand Generation colleagues to drive continuous qualified pipeline with minimal supervision, learning and improving accuracy / speed over time
- Track end-to-end sales lifecycle in HubSpot, defaulting to transparency so that the wider team is always appraised of commercial status/progress
- Work closely with a fast-moving cross-functional team comprised of in-house clinical staff, product/development, marketing and operations colleagues
- Contribute to marketing materials, events and collateral to improve lead qualification and sales conversion
- Use data to drive strategy and prioritisation of sectors, target lead cohorts and pricing strategy
- Work hand in hand with our marketing demand generation colleagues on initiatives to maximise marketing campaigns with sales activity and build our inbound pipeline
- Take ownership of the prospect feedback cycle and relay into actionable input for marketing, product and clinical team
Qualifications & Experience:
- 1-3 years’ sales experience in a B2B SaaS startup/scaleup preferably in both inbound and outbound sales role
- Experience working with long lead cycles, e.g., 3-6 month deal cycle/procurement processes
- Proficient in Microsoft Office tools, HubSpot and LinkedIn Navigator
Skills & Attributes:
- An assertive, effective, professional communicator and mediator, who projects confidence and provides natural assurance with prospective clients
- Strong interpersonal communicator comfortable working with a multi-disciplinary team demonstrating constant “presence” and availability, fast response time and feedback loops, prompt follow-up and collaboration
- Excellent organisational skills, good attention to detail and the ability to prioritise workload
- Self-starter, very proactive, with “hustle” and willingness to work at a fast pace and with energy reflecting the importance of product led businesses, ideally with experience at an early-stage (pre-Series A) start-up
- Ability to work flexibly to cope with the dynamics and potential uncertainties or fast-moving adjustments of a start-up environment
- Ability to motivate colleagues and across disciplines and functional roles
- Analytical background with strong data manipulation and analysis skills
- Have an interest in supporting the fertility and reproductive healthcare industries
Nice to have:
- Prior experience in the healthtech or HR sector
- Strong internal and external stakeholder management skills with establishing a high-performing culture as a top priority
This job is NOT:
- Team or people management to start, instead it is an individual contributor role
- Sales strategy as such, instead it is more about building a sales funnel/pipeline
- Delegating to others to create materials, log or track status in HubSpot, rather you will need to document and track all of your progress, tasks and action items such that the rest of the team is always aware of an open prospect/deal status
What you’ll get:
- First-hand experience with B2B enterprise and SME sales development
- Opportunity to develop customer-centric discipline and skills which will be applied to users within some of the world’s largest organisations/corporates
- Scope to propose new ideas and suggestions
- Access to all functional areas and colleagues across the company and exposure to what everyone does
What we offer:
- Competitive salary from £33k per annum base with commission/OTE plan depending on experience
- 25 days holiday + bank holidays
- Flexible working hours as part of a hybrid working model with office near London Bridge (SE1)
- 3 days wellbeing days
- Comprehensive healthcare cash plan
- EMI share option scheme (4-year vesting with 1 year cliff)
- Enhanced family-forming, fertility, menopause, women's health and men's health policies, as well as progressive health leave for reproductive health challenges
- Discounted reproductive health benefits e.g., fertility, menopause & men’s health
- Team socials
- Monthly travel allowance
- £1k learning budget
Working hours & Employment type: Full-time, permanent
We are an inclusive and supportive employer, with a great team spirit. We are all passionate about our work and the business - and we also know how to have fun!
Being an equal opportunity employer, all applicants will be considered for employment without attention to age, ethnicity, religion, sex, sexual orientation, gender identity, family or parental status, national origin, or veteran, neurodiversity, or disability status.
If you enjoy working as part of a technology-oriented company and a purpose-led business then we’d love to hear from you, regardless of whether you fit the spec exactly or not. If in doubt, drop us an email; we’d be more than happy to give you some advice on your application.
Should you choose to apply, successful candidates would proceed through the following steps:
- Your CV/note of interest would be reviewed by our Director of People
- Applications of interest would be followed up with an initial screening video call
- Following the call screening, the next step would be a request to complete a “test task”
- Based on assessments of test task responses, there would be up to two more interviews with a sales associate and/or marketing colleague each
- A final round interview with our Executive Director