Digital Marketing Manager

Digital Marketing Manager Fleet, Hampshire Salary £40,000 - £45,000 Hybrid Talent Hub are working in partnership with a market leading company in the Tech industry sector. The UK office is hiring a Digital Marketing Manager with excellent lead generation skills in a B2B market. Previous experience and skills in using HubSpot is also required for this varied job. Responsibilities for this Digital Marketing Manager job include: Create and develop the Marketing strategy and plan for all tech platforms and channels. Deliver lead gen’ campaigns for the UK market, working alongside the Sales team in data capture and inbound marketing activities. Create engaging web and digital content, including customer case studies, video content on product and data information for various industries and sectors. Maximise customer retention as well as new client acquisition, utilising their Hubspot tool for CRM. Create, deliver and drive thought leadership pieces for multiple digital channels, including web, blogs, LinkedIn, customer newsletters etc. Manage and develop the SEO and PPC specialists, ensuring latest trends, best practise and increased ROI are achieved. Managing and updating the web optimisation, from content to user journeys, data capture and ensuring this all ties in with the HubSpot CRM. Analysis and reporting on all digital platforms, channel and tools. Suggesting improvements and ensuring latest trends and best practise are adhered to. For this Digital Marketing Manager, you should have: Worked in a B2B marketing job, ideally at Senior Marketing Executive or Manager level. Be educated to Degree level or equivalent in Marketing or Business. Previous experience and proven skills in using HubSpot. Successfully managed and delivered email marketing campaigns for a B2B target audience. Ideally worked in SaaS or Tech industries. Solid understanding of PPC and SEO. Confidently worked with senior members of the team and with clients. A self starter, ideas lead, creative and able to work to deadline, brand and budget. Passionate about Digital Marketing and keep up to date with the latest trends. Benefits include: Working from after passing probation, 1 day per month from the Fleet HQ Casual office and supportive team Good pension and holidays and many more….