Marketing and Communications Coordinator

Who we are: Cromwell Place is a space for art, culture and community in the heart of London’s museum district. We are a London home for artists, art professionals and cultural partners. Through our programme, innovative community and thoughtfully designed spaces for eating and drinking we actively facilitate the sharing and development of ideas within a supportive, critically rigorous environment. We forge new connections locally, nationally and internationally. We embrace experimentation, collaboration and joy, guided by an ethical framework rooted in inclusivity, partnership and respect. Recent collaborations include Inventory Art Book Fair, London Craft Week and London Design Festival. The organisation is currently undergoing a period of transformation led by CEO and Artistic Director Helen Nisbet, with a relaunch scheduled for early 2025 where we will launch a public programme of exhibitions and events supported by a new website, visual identity and a refined mission and vision.  We are looking for a Marketing and Communications Coordinator to join the team at this exciting moment. Whilst the below specifications offer a useful guide to the experience level expected, we welcome – and encourage – applications from anyone who feels they could bring alternative, equally beneficial skills, experience and perspective to the role. We particularly welcome applications from those currently under-represented in the arts. What you will do: You will work closely with the Senior Marketing and Communications Manager to implement the marketing strategy for a Curated Programme of exhibitions and events at the moment of relaunch and beyond.  You will deliver partner communications as agreed, liaising with galleries and the Programme team to ensure partners feel supported. You will develop campaigns for the Curated Programme alongside the Senior Marketing and Communications Manager, liaising with the Programme team and artists as agreed.  You’ll support the café team to promote the offer and establish the café as a local, national and international destination.  You will support on generating local press and take ownership of PR admin tasks.  You will put together simple reports from GA4, Hootsuite and Google Ads for the wider team and feed into marcomms board updates within our new evaluation framework.  There is space to grow here, to develop the role and make it your own in line with the developing needs of the new organisation. Your key areas of responsibility:  Promoting the Programme Working with the Senior Marketing and Communications Manager to build upon the Marketing and Communications strategies. Copywriting for a range of platforms such as e-newsletters, social media, printed materials and press releases. Working with the Senior Marketing and Communications Manager to plan and create email campaigns and newsletters for key audience segments. Creating mobile content for the website and social media to support the public programme. Project management of freelance videographers and photographers, as instructed by the Senior Marketing and Communications Manager to deliver accessible content that tells our story, guided by the new visual identity.  Communications and PR support Managing press queries and requests alongside the Senior Marketing and Communications Manager including providing assets and information and assisting with press events and tours. Maintaining a local press list, updating listings and collating coverage where not covered by external PR agencies. When requested by the Senior Marketing and Communications Manager, coordinating the production, costing and administration of marketing collaterals and materials such as visitor maps, venue signage, brochures, and business cards. Occasional management of small media campaigns, briefing and booking in seasonal out of home advertising campaigns.   Digital  To assist the Senior Marketing and Communications Manager with delivering the social media strategy across the channels and content management of the image library.  Updating the website and keeping the Homepage and What’s On sections up to date.  Implementing an SEO and Google Adwords strategy. Using Salesforce, Google Analytics and Hootsuite to create reports to track the progress of social media, website, advertising and SEO. Support the Senior Marketing and Communications Manager with putting together a monthly board report based on the above analytics. Staying up-to-date with the latest trends and best practices in offline and online marketing and measurement, with a focus on the arts. Relevant training to be provided.  Your key relationships and stakeholders:  You’ll work closely with the Programme, Events and Café teams as well as liaising with partners from fashion brands and publishers to gallerists to coordinate marketing support.  You’ll be collaborating with a range of stakeholders like artists, graphic designers and content creators.  Your areas of knowledge and expertise: At least 2 years’ experience.  Experience working in a fast-paced arts organisation or similar creative industry. Experience working with tone of voice and visual brand guidelines and translating organisation vision and mission into marketing collateral.  Confident communicator both written and verbal.  Data driven approach, happy to monitor, track and pivot campaigns according to audience behaviour.  Use of CRM tools like Salesforce Use of schedulers and project management tools like Hootsuite and Asana Press liaison and admin such as listings websites and managing local press lists, collating press cuttings General design skills (Adobe or Canva)  An eye for detail, excellent time management and organisation skills.   What’s good to have: Knowledge of the art world and current cultural landscape Knowledge of the food and restaurant world Editing experience whether on mobile, Final Cut or equivalent.   What you’ll get:  Health Shield: Employee Assistance Program:?Need a helping hand or a listening ear? Our employee assistance program is here to support you through life's ups and downs. From counselling services to wellness resources, we've got your back every step of the way. 27 Days Holiday + BH (pro rata):?Time to kick back and relax! We've upgraded our annual leave package to 27 days plus bank holidays to unwind, explore, and recharge your batteries. 1 Day for Your Birthday:?Who says you can't have your cake and eat it too? Celebrate your special day on your terms with a bonus day off anytime within your birthday month. Because, let's face it, birthdays are meant to be celebrated in style! Carry Over Holiday:?Missed out on some holiday time? No worries! You can now roll over up to 3 unused holiday days each new year, ensuring you never miss out on well-deserved rest and relaxation. Holiday Purchase Option (launching January 2025):?Need a little extra time off? Take advantage of our holiday purchase option to buy up to 5 additional holiday days in advance, so you can tailor your time off to fit your lifestyle. Flexible Working:?We trust our staff to manage their time effectively and get the job done, whether within traditional office hours, or at times that suit them best. After probation, you can discuss customising your workday start or finish times to suit your lifestyle needs, giving you the flexibility in and out of the office. 10 Days Sick Leave:?We deeply value your health and understand the importance of taking time to recover when you're unwell. 25% Off at Cromwell Place Café:?Make the most of our incredible cafe with a discounted price for you and up to 4 friends and family.? Work from Abroad:?Have the opportunity to work remotely from exotic locations for one week annually. Experience the flexibility to work from diverse environments while maintaining productivity. Office Socials and Events:?Strengthen team bonds and learn more about our industry with our exciting lineup of social events throughout the year.  Join us and let's make work not only rewarding but also incredibly fun and fulfilling! Plus, stay tuned as we continue to develop and expand our benefits package, with plans to add even more perks in the near future. Your journey with us is just beginning, and we're excited to grow together.