Marketing Automation Specialist

Established in 2015. Our client who are part of a significant company group who have successful operations across the UK, Ireland, Canada, New Zealand and Australia and are trusted by over 100,000 businesses worldwide. This company are the Number 1 HR Software provider in the market - transforming how small businesses manage and streamline all HR tasks - from holiday management/ sickness reporting, expense tracking and much more. It's an exciting time to join this fast-growing demand generation team in a company planning for continual growth over the next few years. The Role : You will play a pivotal role is shaping the marketing automation processes of the organisation. Responsibilities include but aren't limited to: Identifying the target audiences and building segments on Marketo Understanding the context for demand generation campaigns within the overall marketing strategy and the customer journey Using briefing documents for each campaign to record the campaign objectives and KPIs. Creating master campaigns by leveraging scalable email templates and support campaigns localisation Managing a busy schedule of campaigns. Managing lead routing process from Marketo to Salesforce, including lead capture, lead nurturing, lead conversion, and lead queuing. Supporting the growth, clean-up, and segmentation of the contact databases to maximise campaign performance. Creating a knowledge base with identification of best practices, business cases and ensures these are shared with internal stakeholders. Supporting training related to automated demand generation and lead management. Analyse and optimise campaigns using A/B testing to optimise performance. Supporting marketing automation campaign performance dashboard. For this Marketing Automation Specialist , we are looking for individuals who meet the following criteria: Business degree, Marketing degree or a related field Expert in using Marketing Automation Platforms such as Marketo, Hubspot, Pardot, Eloqua and Salesforce Marketing Cloud Strong experience in marketing automation campaign definition and deployment. Experience in project/program management. Experience with digital analytics. Strong understanding of information architecture, user experience, digital marketing. Strong experience with campaign localisation process and deployment. Benefits of this Marketing Automation Specialist role: £38k-£42k basic salary 25 days holiday bank holidays. Holiday increase after 2 and 5-year's service Day off on your birthday Perkbox Discounts Free breakfast club every Monday Location : The role is based in Central Manchester. The role will require you to be in the office five days per week. Can't see anything that suits you? We only advertise a small proportion of available roles within our Marketing division. Contact us to discuss your background in confidence and we'll give you a measured and realistic appraisal of your background and career requirements.