Digital Marketing Specialist

Your Company:NET Recruit are delighted to be collaborating with a long-term partner and highly successful business operating in the manufacturing sector, to support their ongoing search for a creative and proactive Digital Marketing Specialist to join the team operating in the Southampton area. With exceptional growth plans predicted for the next couple of years, this business is on target to amplify their customer reach and revenue, whilst growing their core teams significantly. The scope of this role, is for the position holder to take responsibility for digital marketing campaigns, including overseeing the website, paid searches emailing marketing and automation, using comprehensive data and analysis to identify areas for improvement to maximise ROI.Role and ResponsibilitiesWhile in this position your duties may include but are not limited to:Managing the Google Ads accounts, seeking ways in which these can be optimised to support business goalsProactively identifying opportunities to improve keywords, advert copy, automation and bid strategies, utilising tools such as AB testing and data analysis to inform decision makingUsing CRM systems to manage the tracking and conversionTaking ownership of the website structure and content, spanning across all channels and marketsOptimising digital channels for both organic and paid traffic, with the aim of improving ROIMeasuring and reporting on the performance of digital marketing activities using web analytics toolsCreating marketing campaign content for lead generationEnsuring the business is compliant with the internal code of conduct and frameworksWhat you will need to Apply:This is an ideal opportunity for an driven and passionate marketing professional, ideally supported by a professional marketing qualification. Applicants should possess previous experience in and a strong working knowledge of Google and other Digital Advertising, WordPress website (including managing these), B2B email marketing and CRM systems. Additionally, good communication skills and analytical abilities are key to the success of this role. A practical knowledge and understanding of GDPR is also required.What you will get in Return:For the successful candidate, the business is offering a competitive starting salary which will be dependent on previous experience and relevant knowledge relating to the role. This will accompany a fantastic peripheral package including a generous base holiday allowance, entrance into the competitive company pension scheme and also a plethora of other monetary incentives, rewards and discounts, as well as offering hybrid working. There is excellent scope for development in this role, with full support being provided to assist you in meeting and exceeding your targets that will enable your development throughout the company. You will also be able to access training whenever you require it in order to stay updated with the latest software upgrades and releases to help improve workflow within your role.Please contact Joshua Whitton - Recruitment Partner to find out more information on this incredible opportunity with a market-leading employer in their sector!M: 07436 814908E: [email protected]