Events & Partner Marketing Manager

About Us: At Concept Onyx Recruitment, we are representing an innovative company on a mission to make the online world accessible for all. With a significant global presence and a user base that has grown to over 7 million in the past year, our client is a leader in providing cutting-edge accessibility solutions. Join a dynamic team dedicated to driving positive change and be part of an exciting journey towards global market leadership.

Role Overview: We are seeking an experienced Events & Partnerships Marketing Manager with a SaaS background. In this role, you will drive multi-channel events and networking opportunities to engage new audiences and enhance our client's brand. You will play a pivotal role in business and brand growth by managing marketing partnerships, events, and trade shows.

Key Responsibilities:

• Event Management: Identify, grow, and manage a multi-channel events program, including trade shows, webinars, podcasts, and more. Ensure high-quality networking and revenue opportunities.
• Strategic Planning: Develop comprehensive marketing plans for events aligned with regional and brand strategies, covering promotional campaigns, email marketing, social media, content creation, and advertising initiatives.
• Collaboration: Work closely with the Partnerships Team to maximize marketing opportunities, enhance mutual growth, and create a collaborative network to boost brand awareness and thought leadership.
• Content Creation: Assist in designing, creating, and publishing marketing collateral and campaigns.
• Stakeholder Engagement: Build strong relationships with journalists, bloggers, and influencers relevant to our industry.
• Tech Savvy: Utilize marketing automation tools and CRM systems to manage event registration, attendee communication, and post-event follow-up.
• Creative Design: Collaborate with the design team to create compelling event collateral, including brochures, flyers, signage, and digital assets.
• Continuous Improvement: Implement feedback mechanisms, surveys, and satisfaction metrics to improve event experiences and meet customer expectations.
• Market Insight: Stay abreast of industry trends, competitive landscape, and emerging technologies to identify opportunities for innovation and differentiation.
• Performance Monitoring: Monitor and analyze key performance metrics to optimize future event strategies and campaigns.

Qualifications:

• Minimum of three years experience in B2B event marketing, preferably in a SaaS environment.
• Proven track record of successfully executing marketing campaigns and driving attendance for events.
• Strong project management skills, with the ability to multitask and prioritize deadlines.
• Excellent written and verbal communication skills.
• Ideally proficient in Hubspot, or similar marketing automation platform, and analytics tools.
• Creative thinker with a keen eye for detail.
• Team player with the ability to collaborate effectively with cross-functional teams and external stakeholders.

What We Offer:

• Hybrid working: 3 days office / 2 days remote.
• Flexible start/end times.
• 24 days annual vacation (plus UK bank holidays), increasing to 25 days from Jan 2025.
• 10 days Workcation - work reduced hours from somewhere interesting.
• BHFC Healthcare.
• Death in Service.
• Quarterly social events.