Head of Digital

Head of DigitalGlasgow City CentreHybrid & Flexible Working (typically 2 days in the office)Highly CompetitiveOur client, a global leader in their field, is looking to add a new Head of Digital to their talented team of four. This role presents excellent opportunities for growth as the company and its brands continue to expand. You'll have the chance to collaborate closely with both leadership and peers, driving digital marketing initiatives and contributing to overall success.The company takes pride in promoting from within, reflecting its commitment to employee development. With a recent move into one of the best office spaces the city has to offer, it’s the perfect time to hop on board.The Role:This newly created senior position offers an exciting opportunity for a creative and experienced senior Digital Marketing specialist and leader to directly impact the growth of an established international company. Reporting to the founders, you will take charge of shaping the digital marketing strategy while keeping a close eye on profitability and key financial KPIs. They’re looking for someone with a deep understanding of digital marketing and the broader commercial landscape in which they operate. This role allows the successful candidate to leave a personal mark on the company’s growth trajectory and overall success.Responsibilities:Develop and execute innovative digital strategies to drive brand awareness, engagement, and sales growth.Stay ahead of digital trends and emerging technologies to identify growth opportunities and refine digital processes.Analyze performance data to extract actionable insights and make data-driven decisions that optimize campaign effectiveness.Monitor and report on key performance metrics such as ROAS, conversion rates, and sales projections to improve profitability.Use financial data to contribute to financial forecasting and modeling, informing marketing strategies and decisions.Confidently interpret and present financial metrics to influence and guide marketing initiatives.Oversee digital projects from concept to completion, ensuring timely and high-quality execution.Collaborate across departments and with external agencies to deliver top-tier digital solutions.Requirements:Extensive experience in senior digital roles within performance marketing environments, with a deep understanding of digital strategies and tools.Degree in marketing, advertising, or a data-focused field, with PPC certifications (e.g., Google Ads, Google Analytics, Facebook Blueprint).Proven strategic thinker, confident in presenting ideas and challenging the status quo.Strong commercial acumen, driving sales growth for D2C or e-commerce brands through effective digital strategies.Experienced in managing international paid media campaigns and skilled in data visualization tools (e.g., Google Looker Studio, Power BI, Tableau).Analytical, with a proven ability to derive insights from data to optimize performance.Creative mindset with a keen eye for design and consumer behavior.Excellent project management skills, with experience handling external agencies and leading digital projects.Benefits:Highly competitive salary.Enhanced Annual Leave.Flexible hybrid working approximately 2 days per week in the brand new Glasgow city centre state of the art office.L&D budget for additional learning opportunities. Birthday day off.Opportunity to travel internationally.Office gym & facility membership.Equal Opportunities:Our client values diversity and inclusion, enhancing our team's effectiveness and client service. As an equal opportunity employer, they ensure fair treatment for all candidates regardless of background.Please Note:All applicants must be located in Glasgow or within a commutable distance and must have a permanent right to work in the UK without visa restrictions.How to Apply:Apply via LinkedIn to be considered for this role, alternatively you can reach out to Brian via email – [email protected]