Digital Marketing Executive

Company:  CV-Library
Location: Gloucestershire
Closing Date: 07/11/2024
Salary: £32,000 - £45,000 Per Annum
Hours: Full Time
Type: Permanent
Job Requirements / Description
The Marketing function sits alongside their in-house, creative agency to service the various brands, globally. You’ll have a world-class creative team to call upon, as well as a CMO, Performance Marketing team, and other Marketing Executives working in collaboration. We’re seeking a talented Digital Marketing Executive looking to take their next step in a fast moving global technology business. You will be responsible for maintaining a portfolio of social media profiles, managing paid media campaigns, and ensuring the business’s presence on review and company information sites is accurate and up-to-date. You’ll also support the brand and content teams in the creation and publication of content across numerous brand websites. This role requires a good knowledge of digital marketing best practices, understanding of the importance of brand reputation online and a willingness to collaborate and work in a diverse global team. This is a huge opportunity and will be well-suited to an experienced marketing professional who has worked in a fast-growth Tech, Web or IT. If you’re Digital Marketing Executive looking for a varied role and collaboration with a team of specialists making waves across growing global brands, we would love to hear from you! What you’ll be doing Social Media Page Management: Keep a portfolio of social media pages up to date, through the publication of content and promotions developed with the marketing and content teams. Escalate customer communications to the right people in the support and customer care teams. Monitor social media analytics, report on page performance and adjust the strategy accordingly. Review and Company Information Sites: Monitor and manage our presence on review platforms (e.g., Google My Business, Trustpilot, product review websites). Ensure our company information is accurate and up-to-date on industry directories and company information websites.Content Creation: Assist our brand and content teams in the creation of high-quality content (e.g., blog posts, infographics, videos) to support our marketing efforts. Work with our partner agencies to ensure that their deliverables meet the required standards and are aligned to the strategy. Collaborate with other team members to develop content calendars and ensure consistency.Paid Media & Influencer Campaigns: Plan and execute paid media campaigns on social platforms like Meta Ads, and LinkedIn Ads. Coordinate sponsored content opportunities with relevant influencers for the Tech / Web / IT sector (e.g. Bloggers, TikTokers, Twitch streamers, etc.) Deploy tests and optimise campaigns for maximum ROI and track performance metrics. Collaborate with the marketing team to develop compelling ad copy and landing pages.What experience you’ll need Existing experience in digital marketing or Digital PR, with a strong focus on social media, content, review sites or affiliates, and paid media. Excellent understanding of social media platforms and their algorithms. Strong writing and communication skills. Proficiency in using social media management tools and analytics platforms. Experience with paid advertising platforms (e.g., Meta Ads, LinkedIn). Ability to work independently and as part of a team. What you’ll get in return This is a truly unique opportunity to join a super exciting business at an exciting time of growth, they have some ambitious growth plans, and as Digital Marketing Manager, you’ll be a key driving force in their growth! Amongst other benefits, you’ll receive a competitive salary, generous bonus, and hybrid working. What’s next? If you’re a Digital Marketing Executive with the right blend of skills and experience, we would love to hear from you
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