Content Marketing Executive

Job Description: Content Marketing Executive (Engineering and Technology)

Sector: Recruitment

Type: FT Perm.

Location: Remote - although there will be times when you will need to come to London.

Job Description:

The Content Marketing Executive will play a crucial role in supporting the creation, implementation, optimisation, and measurement of content-driven marketing campaigns. Working across various brands within the sector, the Content Marketing Executive will ensure the seamless execution of content strategies across key digital and offline channels.

Key Responsibilities:

• Develop and execute content marketing strategies that align with business objectives and target audience needs.
• Create and manage high-quality content for multiple channels, including websites, social media, email marketing, blogs, and more.
• Collaborate with design and marketing teams to produce engaging and relevant content.
• Conduct keyword research and apply SEO best practices to increase organic visibility and drive traffic.
• Monitor and report on content performance metrics, providing insights and recommendations for improvement.
• Manage and update content on business line websites, ensuring consistency with brand messaging and values.
• Support email marketing campaigns, including content creation, segmentation, and performance analysis.
• Coordinate social media activities, including content scheduling, community management, and performance tracking.
• Assist with online advertising and PPC campaigns, focusing on creating compelling ad copy and analysing campaign performance.

Key Qualities:

• Reporting to the Group Marketing Manager, the Content Marketing Executive will have excellent organisational abilities and attention to detail.
• Strong analytical skills with exceptional written and verbal communication skills.
• An outgoing and professional manner with the ability to build strong stakeholder relationships.
• Ability to meet deadlines and manage budgets effectively.
• Propensity for thinking ahead and rising to the challenge of new or unexpected circumstances.
• Creative thinker with the ability to develop innovative content solutions.

Tasks and Responsibilities:

Research:

• Implement paid and non-paid activity across all relevant marketing channels.
• Conduct regular analysis, both internal and competitor, to generate recommendations and share insights with relevant stakeholders.
• Develop strategies for appropriate media channel application in alignment with the Sector Manager.

Accuracy:

• Use best practice principles to build email marketing campaigns that drive engagement and conversion across defined user segments (includes utilising email marketing software for build, segmentation, distribution, and analysis).
• Track and report the success of agreed marketing activity.
• Ensure all output complies with company, industry, and legal guidelines and regulations.
• Maintain brand positioning, ensuring brand messaging and visual identity is consistent with branding and values.

Creative, Production and Distribution:

• Assist with website development, liaising with third-party agencies on strategy, user experience, and conversion rate optimisation to drive high-quality enquiries.
• Project manage inbound marketing programmes across key digital channels and deliver regular e-comms, via agreed campaign channels, to all core audience segments.
• Develop the assets needed for all campaigns with the help of the graphic designer.

Personal Characteristics/Behaviours:

• Enthusiasm and willingness to learn.
• Strong administrative and coordination skills with attention to detail.
• Demonstrates initiative and enthusiasm.
• Strong communication, interpersonal, and team-working skills at all levels.
• Ability to multi-task, plan, and organise own workload.
• Ability to work under pressure and to tight deadlines.
• Creativity - ability to articulate ideas and implement them.

Skills/Competencies:

• Ideally a minimum of 3+ years of marketing experience in the following disciplines:
  • Content generation
  • Website management
  • Email marketing (creation and delivery)
  • Social Media
  • Job board management
• Advantageous to have experience using Adobe Creative Suite (Photoshop, InDesign, Premiere Pro).
• Video/podcast experience
• Degree educated or equivalent.
• Exceptional organisational skills.
• Intermediate IT skills, e.g., Microsoft Office, Excel, PowerPoint, and Outlook.
• Strong project management skills.
• Proven consultative communication skills - both verbal and written.

nGAGE Specialist Recruitment is acting as an Employment Agency in relation to this vacancy.